About 40% of Americans Have a Side Hustle

About 40% of Americans have a side hustle.

WJXT In Jacksonville ran a segment last week on the proliferation of side hustles in the United States. In that segment, the reporter suggested that about 40% of Americans have a side hustle, and that they earn on average $13,000 a year from these side gigs.

That’s amazing.

And totally unsurprising.

There are two Dynamics that  are contributing two the rise of the gig economy in 2022 and beyond:

  1. Technology: It’s easier than ever before, thanks to the Internet and other modern technologies, to start and maintain a side hustle. All you need is a laptop and Wi-Fi.
  2. Inflation: The rising cost of living in communities across the country has made side hustling Close to mandatory.

Traditionally, a 9-to-5 job was sufficient to sustain a single income household. But that’s just not the case anymore.

Now, people work 5-to-9 jobs — jobs that are worked early in the morning, late at night, or on the weekends.

While this WJXT report describes user testing and similar side jobs that don’t require a lot of experience or know-how, there’s a much more lucrative side hustle economy available to anyone with real skills. I’m talking about design, writing, accounting/bookkeeping, coding, etc. If you have a real skill to sell, there’s no shortage of opportunities to sell it to willing and eager customers online.

And here’s the punchline: We all have real skills to sell.

In the coming months, I’ll be offering content that walks you through how to get started with a side hustle, as well as how to scale your side hustle into a real business that gives you freedom — no matter how high the cost of living rises.

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